1. Consider the audience to be salt inspectors
Attract Readers to Check Out New Content By learning what topics they would be interested in reading about on your website, you can then use that information to generate suggestions for topics that will pique their interest. Use questionnaires, polls, and surveys to find out what subjects your audience would like you to cover. LinkedIn, Twitter, and Instagram Are Great For Holding Brief Conversations And Surveys! To create interesting content, you can leverage the untapped source of frequently asked questions that can be found in comments on blog posts, social media updates, and customer reviews. Additionally, implement a sort of feedback loop where you continue to request suggestions for content after releasing new material This is not just a solution that will get your creative juices flowing; it also fosters community and makes the audience feel more connected as their thoughts are heard. This way, you know your content is reaching the right people and speaking to them, instead of feeling like a waste with no engagement or complete disregard for all their efforts.
2. Related: Competitor Content Analysis & Gap Analysis
Seeing what content your competitors produce If you are struggling in this regard, learning from competition can be an amazing way to get inspiration. Start with identifying the best in your industry and analyzing their content strategies. Find their top traffic, share & links content by using the following tools: Ahrefs SEM rush Buzz Sumo Check the subjects they write about, what form they take (blogs, videos infographics) and how often do they post. Patterns in which they perform well are themes, headline structures or angles. Instead of copying what they are doing, work to compliment their strategy and approach in other areas or perhaps on the same topics, with a different perspective. So, if a competitor ranks for an article that is focused on broad topic X, you might want to pick up more specialized category Y of the same general subject. Competitive analysis not only supplies you with tried-and-true content ideas but also offers up ways that your brand can set itself apart in British Columbia — or wherever you are located.
3. Conduct Keyword Research
Discovering content ideas that your audience loves and that will also boost your SEO starts with keyword research. This may include things like transactional keywords or other related longer-tail search queries and can be found by using tools such as Google Keyword Planner, Ahrefs, and SEMrush, just to name a few. Its tools range from search volume to keyword difficulty and trends over time. Look for a balance of short-tail (broad terms) and long-tail keywords (more specific phrases that your target audience is searching with). Long-tail keywords are the most valuable, as they often show user intent clearly and usually come with lower competition that is easy to rank for. After you have your keywords, create topics that these words naturally fall into. Also, take a look at related keywords and questions that users ask; this can also help get ideas for subtopics or different angles you could write about. Keyword research not only helps you identify competitive topics, but it also makes sure your content is indexable in search engines so that you can get free organic traffic from google.
4. The state of the market almost certainly influences a hugely innovative idea.
Creating content that matters requires the ability to follow industry trends. Follow industry news: by subscribing to the appropriate publications and online communities. You can use resources like Google Trends to learn about trending topics and search volume for specific terms. Twitter and LinkedIn are also useful for tracking popular industry conversations or hashtags that may be relevant to your video idea. Read news articles, blog posts and reports that break down new technologies, regulatory changes or changing consumer preferences, as these may give you ideas to start a content piece on current events. Centering your content around the latest industry trends positions you as a thought leader and helps to keep your material current per what is currently going on in the minds of our audience—and relevant—while fresh information tends to receive higher engagement rates due its instantaneous nature that resonates with current affairs or curiosities of those consuming it.
5. Reuse Existing Content
Utilizing your current content in different ways helps save resources while you are reaching out to new listeners. First, identify your top content pieces — finding the ones that have performed really well (it might be a blog post, video, or infographic) but changing it slightly into other forms. Well, for starters, you can turn that awesome blog post into a video, or better yet, take several aspects of the information from your content and create an interesting series of social media posts as well! Likewise, you can repurpose a webinar to turn into video clips of just your top answers or design new types of emails with some summary points from the one form that was not used for an email. This way, you also benefit from creating different types of content which align with the purchasing stages and interests for different audience segments, giving your original piece a longer reach in terms of viewer lifecycle. Furthermore, refreshing old content with new data or a different viewpoint can also make the said content relevant once more, especially that it does not pertain to time-sensitive topics. When you repurpose your content on an ongoing basis, it not only allows it to stick around in your evergreen library but also saves time and money by not having to create new content.
6. Idea Generators for Content
List of Best content idea generators 2021: Clothes Diary Using inputs like keywords or phrases, tools such as Portent’s Content Idea Generator and HubSpot’s Blog Ideas Generator spit out ideas before you can blink your eye. Answer The public is another excellent one which provides more unexpected results. The first thing you can do to use this tool effectively is enter a general keyword or topic about your industry. And then you get a bunch of possible titles or content angles that the generator will generate for you. Not every suggestion you receive will necessarily be the right one, but they can help guide your thinking and help you find new areas of content. Moreover, they seem to be especially helpful for getting out of an idea rut and gaining a new perspective when we are blocked creatively. Using these tools on a regular basis will keep the content ideas coming and maintain your picks for everyday of blogging.
7. Use Social Media Audience Insights
At the end of the day, social media is a bountiful playground for content ideas. How many of your followers already prefer one type of content over another is qualitatively difficult to determine from a quantitative standpoint; what about looking at the numbers? Products such as Facebook Insights, Instagram Analytics and Twitter Analytics can provide you with engagement metrics like likes, shares comments and clicks. Take a good look at your top-performing content to understand which of it is most engaging with users and why — could it be the topic, how you have presented this piece or even when you published? Also, You have to keep an eye on hashtags that are trending in your industry. And Keywords also help a lot! Tools like Twitter and LinkedIn are helpful in keeping you up-to-date on the topic of many industries, allowing you to identify trending themes. Plus, when you ask questions or join in on discussions with your audience (more about that later), it can also help you to flesh out what they really want — and give yourself plenty of content ideas too.
8. Organize brainstorming sessions
In a short amount of time, hosting brainstorming sessions allows you to come up with lots and unlimited content material ideas. Bring your team together and establish a collaborative environment where everyone should be excited about their ideas. A focused session Begin with a particular goal or topic in mind so that you can use it as the theme of your study. Example Mind Mapping, where participants are invited to write ideas around a central theme and branch out in related subtopics, ‘Six Thinking Hats, where you explore one topic from 6 points of view (creative-thinking outside the box; analytical-step by step; organizing murder-thought critical-good or bad?). Advise attendees to piggyback off of those ideas, as doing so can generate more elaborate and inventive content seeds. Review the session after it is over and categorize the ideas so you can prioritize which ones align best with your content strategy, Who would really enjoy this kind of idea? The more you do it, the better — regular brainstorm sessions will keep your content strategy fresh and innovative, so there should always be new ideas coming every day.
9. Investigate the Customer Pain Point
Providing content that speaks to your customers pain points will help amplify audience engagement and solidify trust with them. Write down all the recurring problems and frustrations your customers experience. Businesses get this information from customer support conversations, feedback forms they fill out online or at the store level, comments on social media and reviews. After determining these pain points, think of content topics that provide insights or helpful hints about how to solve them. If you were finding that customers showed difficulty using a particular feature of your product, something like an in-detail how-to guide or a video tutorial—maybe even just creating FAQs which cover the issues at play here—could lessen these complaints. If you write content that speaks to their pain points, they are more likely share and re-share your work because it serves an immediate purpose. In the process, if you solve their problems using your content, they will see your brand as a friend in need and that will give rise to loyalty towards our product or service, which again increases customer retention rates organically due to positive word-of-mouth.
10. Conduct a content audit at regular intervals
What is a Content Audit? Begin by creating an inventory of all your content, such as blog posts, videos, infographics and social media updates. But you can review each: volume of traffic for blog posts, time on page engagement metrics are a few measures that will be helpful to monitor; SEO rankings, if appropriate; and conversions, depending how these fit into the overall strategy. Are certain topics, formats or kinds of content — long form vs lists, etc.—driving more engagement time and again? Further more, track down outdated content or material which is perhaps underperforming or not in step with the objectives of your brand? Analyze the data to which you should refer and review if some content needs updating, repurposing or a one-way ticket to the bin. Implement the findings of your audit into future content plans, initiating from post-trends and formats that done well. Keeping your content relevant, high-quality and customer-centric (meaning the end-user experience) is an ongoing process. This will not only help you stay focused but also guarantee that every piece of product-related intellectual properties are properly maintained.
